Nowadays, most businesses are focusing on online marketplaces in order to find customers. As it turns out, this requires modern tools to handle and manage the needs of those customers. Customer Relationship Management (CRM) software has been doing the heavy lifting on that front, and with great success. However, as the market has shifted online, so has the software it uses. In this article, we are looking at the upsides of cloud-based CRM software for moving companies.
The importance of CRM
Any marketing department will tell you that no matter how good your product is, you’ll still need to sell it. Firstly, you will need to reach out to potential customers and let them know you exist. Make sure the money you spend on marketing is effective and has a good return on your investment. You’ll need a way to generate leads, but also track who is interested in your products and communicate with them. This is where Customer Relationship Management tools step in. CRM software has become a cornerstone of any digital marketing strategy. It allows you to engage users and boost sales and facilitates easier communication and information sharing within our own departments.
The specific needs of moving companies
Since the start of the pandemic, moving companies have faced unique challenges. Movers need to interact with people in order to get them relocated. Of course, there are ways to do this safely and minimize unnecessary interactions. Moving companies also commonly offer a diverse set of services to their clients. They often handle disassembly, packing, and storage services. It’s very important for moving companies to understand the specific needs of their clients to give them a satisfactory experience.
Due to the very nature of the job, movers are constantly on the go, sometimes crossing state lines. Obviously, communication and information sharing between multiple teams are of vital importance. For these reasons, movers are often turning to mobile or cloud solutions for their CRM needs. When you are constantly on the road, your software needs to follow as well.
Why cloud-based solutions?
Let’s say you are trying to grasp the upsides of cloud-based CRM software for moving companies. Firstly, we can start by looking at the flip side of the coin. Traditionally, on-premise CRM software used to be the way to go. However, technology is moving forward and cloud computing is now all the rage, due to its lower costs and higher agility. Whichever you end up picking, you can still use the internet, so it’s not an online-vs-offline debate.
On-premise software needs to access the cloud through a company server that you own. Ultimately, if the server is at the office, that’s where most of your employees need to be as well. Additionally, on-premise solutions sometimes require an initial investment in both hardware and software. This makes cloud-based CRM software appealing to smaller companies with a tighter budget. If you need tailored moving company software solutions, just contact MoversTech for help. There are various plans to choose from, and you can get a demo and try the CRM software for free.
Upsides of cloud-based CRM software for moving companies
While there are benefits to either approach, we highly recommend cloud solutions for most moving companies. Here is why you should choose cloud-based software:
A lot of the work moving companies do is out on the field. Having a cloud-based CRM system will let your employees access the information they need from anywhere. Teams will be able to coordinate and help each other in real-time. You will also significantly cut down on data entry time.
Undoubtedly, this is important for any business. However, moving companies have a dynamic work environment. Due to the variety of services needed to perform a relocation, movers must juggle multiple hats just for one job. Cloud-based systems are highly reliable since they can automatically make records of your work online. You can also schedule data backups so no information gets lost.
Cloud-based CRM systems are easy to integrate with other services you offer your clients. The information visitors input to your website can automatically be forwarded to the relevant department. Clients can be offered information and assistance from anywhere since all of your services are integrated on the cloud. Software integration is also simple, which is important if you are using multiple different tools.
Over time your company can grow and your needs can change. Your best solution is to go with adaptive software which can evolve alongside you. Cloud-based CRM software can scale up as your business develops and your number of employees grows. With flexible packages that are available for CRM, you can also scale down if there is a need for it. Even opting out is easier than with on-premises solutions due to the lower adoption cost and lack of specialized hardware.
Ease of use
You need to find the best software for your moving company. Therefore you’ll want to pick something that is easy to install, use and update. Besides being easy to use, cloud-based CRM is fast and easy to install. This is important for any company which plans to continue doing business while switching to a new system. On-premises solutions sometimes cause work to come to a standstill until they are operational. Updates for cloud software are also fast and seamless, and quality of life improvements are easy to implement.
It’s no secret that CRM revolves around content. No other thing will bring more visitors your way or engage them longer than quality content that offers genuine value. You could make a case that content-rich campaigns can be done with on-premises software as well. However, content is just so much easier to create, upload and manage through the cloud.
The bottom line
When compared to other businesses, the moving industry faces unique challenges. The best way to tackle them is through the use of tailored project management software for movers, which is specialized to meet your needs. As you have seen, there are many upsides of cloud-based CRM software for moving companies. If you haven’t already, it’s time to make the switch to cloud-based systems.
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