Are you at a point where your customer conversion strategy is working and you are getting more clients every day? Great, but a word of caution. This is not the time to relax. One of the most common mistakes companies make is to treat conversions as “done deals” and continue to focus on getting more clients. However, it is a fact that a business benefits the most from returning customers. Do not fail to engage your clients and keep them interested after the conversion happens. To help you with that, MoversTech offers the best ways for companies to create a great post-conversion experience.
What is buyer’s remorse?
If we look at the process of a purchase from the angle of a buyer, there are two different stages to observe:
- before purchase;
- after the purchase;
What happens before the purchase is that the buyer is excited. They have been looking for the product for some time now, comparing different options, and trying to find what they need. The purchase date is getting closer, and they will finally buy the product after so much time. It creates a sense of happiness.
After the purchase happens, the buyer can either be satisfied or feel a buyer’s remorse. People often do not think carefully before purchasing something, and they tend to easily spend money on what they don’t need. Another example is that a buyer might think the product they are purchasing is worth the money spent. But, after they buy it, they see how that was a wrong decision. They never want to return to make the second purchase, or even recommend you to their friends or family.
If you wish to prevent customer churn and create a fantastic post-conversion experience, you need to continue to take care of your customers even after they purchased the product or service.
Nurture leads long-term
The best approach to taking care of your clients post-conversion is to nurture all leads long-term. That primarily means understanding what your clients need. Taking care of your clients does not end with the purchase. Split your customers into categories depending on their requirements, and create a strategy to implement after the conversion happens. This is crucial because you must react quickly and in the right way.
Measure customer satisfaction after the purchase
The most common way to check if your clients are happy after the purchase is to measure customer satisfaction. Send them an e-mail asking about their experience during and after the purchase. Find out if there is a way to improve the process. Customer feedback is essential to your business. You are showing a long-term interest in your customers. At the same time, you are engaging them in a conversation, showing that there is more to it than just buying a product or a service.
Offer a bonus or a discount to returning customers
If there is one thing that customers like, that’s getting a bonus or a discount. One of the reasons why loyalty programs were invented is to give your customers a reason to return after the first purchase. You have to create a higher purpose for using your services.
However, do not just offer any random product or service as a way to increase slower sales. Offering discounts for things your clients don’t need will not work.
That’s why we spoke earlier about understanding your customers’ needs. Create specialized offers and assign them to each customer group you have.
Offer rewards in exchange for social media activity
Another way to reward your customers is to offer more rewards in exchange for social media activity. Sharing links on social media is the best way to spread awareness about your business. If you have a base of loyal customers doing it for you, you are more likely to scale your business quicker.
The best way to reward them is to offer discounts, access to special content, priority treatment, or free educational material. You can even create events and hand out entries after every purchase. Winners of the events will get more rewards and discounts.
You can also ask your customers to follow you on social media. A good strategy is to post competitions that give rewards. For example, let your clients know you will be posting a promotional discount code on your social media account. The first 20 customers that respond to the post will get a reward.
This is a truly good way to engage your customers and keep them interested every day.
Try to upsell as much as possible
Even though upselling is an old tactic, it still works like a charm. Whenever a customer purchases a product or a service, give them recommendations for similar products that might be of interest. For example, if someone wants to move to a different city, offer a relocation discount if they rent a storage unit as well. This is a good way to connect two different services and increase your sales. At the same time, you are giving a much better deal to your clients, and providing more value for their money.
Create a great post-conversion experience and secure business growth!
Let’s do a quick summary of the best strategies to keep your clients happy after the purchase:
- understand their needs before they convert to clients;
- measure their satisfaction after the purchase and ask for feedback;
- offer a bonus or a discount to returning customers;
- create a loyalty program;
- offer rewards in exchange for social media activity;
- upsell when the opportunity allows it;
Everything tells us that the best way to create a great post-conversion experience is to give your customers more value for their money. Do not allow them to regret spending money on your products. Treat them equally important before and after the purchase. If they feel like all you want is for them to spend their hard-earned income and then move on to a new customer, they will feel used. What you want is to create a personal relationship and show them you care about their wellbeing, especially after they become your customers.
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