Guide to boosting your marketing analytics skills

It’s become impossible for a modern business to operate without the use of marketing. Advertising your business both on paper and on digital platforms is the key to becoming more discoverable and getting new customers or clients. Nowadays, marketers are true multi-taskers who need to have a wide range of skills on which to rely. Among the most important ones are those skills related to marketing analytics. Boosting your marketing analytics skills is no easy feat. However, it’s something that’s going to elevate your career and the success you have in your business. At MoversTech CRM, we’re all about better business organization and improved everyday efficiency. That’s why we are always happy to share some tips that we think you will find useful in your endeavors.

Marketing analytics – what is it and why is it so important?

Whether you are in charge of a marketing team of some renowned company or you are a small business owner who is trying to get his/her business out there, developing marketing analytics skills is a very important step. In the simplest terms, marketing analytics is the process of making the best data-informed decisions that are going to help you invest money in activities with the highest impact. With this decision-making tool, you’ll be able to have an answer to some of the most important strategic marketing questions.

You’ll know which audience segments to target and which marketing channels to use to reach each segment. Secondly, you’ll have an insight into what tools you need to use in order to convince clients/customers to buy from your company. Ultimately, you’ll know how much money you can afford to spend on acquiring new customers and growing your business. As you can see, marketing analytics is a segment that you’ll want to master if you are a marketer. Promoting your business and keeping your customers satisfied could be seen as two pillars of your business – they hold everything together.

Boosting your marketing analytics skills – where to start?

Once you understand just how important marketing analytics is, you are probably going to feel the need to advance in it. As with everything else, the problem and the hardest part is getting started. The first thing you need to do is recognize which area of marketing analytics you want to improve. That could be:

• The business side
• The data/analytics side
• And the technical side

Bear in mind that you might not need to become a master in all these three areas. If you are already an expert in the business side and you know which kinds of insights you can get from data, then you might not need to be able to perform advanced data analysis on your own. The good news is that no matter which area of marketing analytics you need to improve, there are a lot of resources out there to aid you in your mission. All you have to do is choose the right resource.

Choose from many different formats of learning that are at your disposal

Nowadays, acquiring a new skill or expanding your knowledge on a particular subject is simple. After all, you have so many available resources at a click of a button. Of course, you don’t have to rely on online formats only if you want to boost your marketing analytics skills. Perhaps the best thing would be to combine a couple of formats in order to gain the deepest understanding of the topic.

• Books and articles. Many people prefer to acquire a new skill in the good old style – with a book in their hands. If you wish to deepen your knowledge about marketing analytics, you can do it by reading one of many books that focus on the topic. Analytics Best Practices, Measuring the Digital World, and Web Analytics 2.0 are just a few examples of the books that you can use as your tools for boosting your marketing analytics skills. In case you don’t have enough time to read an entire book, there are many interesting articles that you can read.
• Online courses, webinars, and videos. Brace yourself, as you might have so many options at your disposal that you could become confused. For a good price, you can get access to many highly recommended online courses. Some of those include Marketing Analytics by Coursera and the University of Virginia, Web Analytics & Digital Marketing Analytics by Udemy, and Google Analytics for Beginners, also by Udemy. When it comes to webinars and videos, you can get many of them for free. They are a great option that you can explore if you are not ready to commit to a paid course for the time being.

Take your pick

Most likely, you have already used the online world as your number one resource. Whether you have searched for a way to keep your customers engaged with your brand, develop the right SEO strategy for your business, or something else entirely, you already know how it works. And, please, always bear in mind that there are so many more ways to boost your marketing analytics skills. From following experts on the topic on Twitter to joining marketing analytics groups on LinkedIn, you just have to find what works best for you.

The bottom line

As much as 48% of marketers are already struggling with data management. That’s quite a staggering number that tells you that you ought to work on boosting your marketing analytics skills as soon as possible. Knowing how to interpret data will empower you to make better decisions. Plus, you’ll have an easier time figuring out answers to some rather important questions. Of course, if you are interested in simplifying your day-to-day operations, you can always schedule a free demo with us and get access to our user-friendly CRM. Thanks to all the technology that’s available, managing your business in the 21st century can be easy.