How to build engaging landing pages

Schedule a Free Demo
thumbnail photo

When designing a website there is a lot you need to consider. You need to choose the right platform for your website and see that it meets your needs. And you need to get the necessary plugins so that your website runs smoothly. But, even if you do manage to create a decent website, it won’t do you much good if you don’t have engaging landing pages. But, how are you supposed to build engaging landing pages? And why is doing so that important? Well, that is what we’re going to explore in this article.

The importance of having a good landing page

If you are new to web design you may wonder why is it necessary to put so much effort into landing pages. After all, they are just another page on your website. And if you plan on running an active blog, you will likely have hundreds of them. So why focus on these?

A person trying to build engaging landing pages.
It can take a lot of time and effort to build engaging landing pages.

Well, the best way to consider landing pages is that they are your first impression. No matter how you approach your marketing, most people will experience your website (and therefore your brand) through your landing pages. If you designed them properly, your landing pages can effectively lead your users to conversions. But, if you haphazardly pile on the information you are likely to lose viewers’ interest. Amongst all the pages on your website, your landing pages should be your primary concern. So, try to invest as much time and energy into them as you can muster.

What to keep in mind when you build engaging landing pages

It doesn’t take much online experience to learn that there are endless different websites. Luckily, every website that has engaging landing pages does follow a certain set of guidelines. And to help you build engaging landing pages, we are going to outline these guidelines in a comprehensive fashion.

Plan your website

A website sketch written on piece of paper.
It is always a good idea to plan out your website before building it.

The first thing to understand is that your landing pages are not isolated aspects of your website. They need to be connected to each other, as well as blog posts that you create later on. Therefore, before you start designing your landing pages, try to first plan out your website. A map of your website will not only make design easier. But will also help with SEO management and lead generation. While there is effective lead tracking software for moving companies, you really ought to make the task as easy as possible. If you feel that your initial website idea doesn’t represent your website properly, it is much easier to change it before you’ve started building your website.

Understand your brand

People often confuse brand design and brand awareness with logo placement. Yes, your logo is an important part of your brand. But it is only a part. Your brand, as a whole, also contains the core idea of your website and the way in which you present it. Know that simply placing your logo isn’t enough for brand recognition. You also need to understand how to present your content so that it is in line with your core idea.

Why is this important to understand? Well, you cannot hope to have an engaging landing page without understanding your brand. Good landing pages all have a terrific brand presence. This allows them to both easily convert visitors into customers. And to engrain the brand message into the viewer’s mind. Brand recognition is also an integral part of marketing, which is why researching it is essential.

Clear design

With a good understanding of your brand and a throughout plan of your website, you can go on with building your landing pages. Once you start doing so, it is important to remember that keeping things clear and simple is always a good idea. There are multiple reasons why it is so. First, you will have a much easier time integrating your landing pages into your overall online presence if they are relatively simple.  Second, if you need to show your landing page to your customers, you really want them to read and understand it with ease. While there is effective customer management software for moving companies, you always ought to reduce the necessity for customer interaction. And an easy way to do so is to present clear info that they can easily read online.

Consider user journey

When designing a landing page it can be hard to figure out what is intuitive and what isn’t. Since you are designing it, every design choice that you make can seem clear and straightforward. But, to truly find what works, you need to have someone that doesn’t know a thing about your website go through your landing page. This type of testing is necessary for designing a good user journey on your landing page that will lead to conversions.

A woman looking at a laptop.
Always consider what your audience feels while going through your website.

Apart from this, a good idea is to keep track of your user journey while they are on your landing page. If they need to scroll through it multiple times or give up before they reach the middle, you should take the hint that there is something wrong.

Make your pages mobile-friendly

Finally, the last thing to keep in mind in order to build engaging landing pages is that you need to make them mobile-friendly. It doesn’t matter who your target audience is. A significant number of them will view your website on a mobile device. And by not making your landing pages mobile-friendly you stand to lose that audience. Also, if you adopt good mobile-design principles, you can easily use your website to answer customer questions. This, along with CRM software for movers, makes customer management a lot easier and ensures that your customers are well informed.

Latest Posts