Now that the new year has started, it is time to talk about marketing improvements, as is tradition. It may look like marketing never really changes, but that is not true. Customers change, so the marketing game must evolve as well. With that in mind, today we are looking at 2022 marketing automation trends to explore. Find out how to streamline your marketing processes, grow your business, and strengthen your brand.

Five important 2022 marketing automation trends

The importance of hyper-personalization

Personalized messages are not a novelty in marketing. It has become a standard for a long time now to send e-mails addressed at the customer’s name, company, etc. However, that is not enough. We all know that reporting and analytics help companies get our contact info and use it massively to send messages. What was once considered a personalized message is not anymore.

Steps of branding a company written on a blackboard.
Hyper-personalization is an efficient marketing automation strategy that leads to branding your business.

CRM with email automation for movers is the right platform to use. However, the content of the emails needs to change. Instead of using the customer’s name, you now need to add their behavioral data as well. Tracking customer actions on your website tells you what their interests are. If a client visited your pricing page, but never took action, that’s where your focus needs to be. Create a personalized email to discuss the pricing and see what the problem was.

This approach is called hyper-personalization, and it is the next level of personalized marketing automation.

Use omnichannel marketing

Omnichannel marketing is another strategy that we all know of, but maybe don’t know that’s how it’s called. If you ever felt like one same ad is following you wherever you go, that is omnichannel marketing. Companies track your presence on social media and various websites and show their ads wherever you are. This can get really annoying, and it will make people feel like they are being followed.

The entire idea of automating omnichannel marketing is sending messages to your clients during their customer journey. Just have in mind that the content is very important. If you spam your clients, this strategy will backfire. You need to send ads that have value. Also, those ads need to focus on the current step of their customer journey. The idea is to get them from one point to another until they make the purchase. After the deal is done, you need to continue to engage your clients and turn them into returning customers.

The best way to keep track of your customers’ journey is to use CRM software for movers. The platform allows you to create separate contact profiles and make notes of every little piece of information.

Using AI in marketing

Coming up with fresh ideas, writing content, sending e-mails, all of that requires human involvement. However, humans can never analyze with the precision of an AI system. That’s why companies are using AI more and more in their daily activities.

With the help of an AI, you can create a system that does the heavy lifting for you. Thanks to the advancement of technology, AI can now generate ideas, write e-mails, blog posts, social media posts, ad copies, and much more. Furthermore, AI can also outline ideas for various projects. If you integrate AI with the project management software for moving companies, you can create a perfectly automated environment.

A typewriter with a piece of paper saying "Artificial intelligence.".
AI is finding its way into all industries, and your business should not be an exception.

You don’t have to waste time doing manual entries anymore. However, it is still a good idea to have someone check the work to make sure the content sounds natural.

If you are not familiar with AI, we suggest that you start learning about it. You can implement it at the level you are comfortable with. It will definitely be an asset to help with automating your marketing processes in 2022.

Company teams automation

Besides automating marketing processes, it is also crucial to automate processes within teams that communicate with the customers. One of the common issues many companies face is:

  • the gap between teams who should be working together;
  • failure to recognize the importance of every team in the customer journey;
  • human errors born out of misaligned teams within the company;

To fix this issue, you need to focus on two different areas. First, you need to bridge the gap between the teams. Have them understand what their part of the customer journey is. All teams can work together in assisting each other to create a better customer experience. Furthermore, make sure that all of your teams work on the same customer profiles. CRM is very helpful in this because it removes double entries and outdated information errors.

A team meeting.
Aligning teams to work together on improving the customer journey is another form of marketing automation.

Second, focus on improving lead management. One of the strategies to use is lead scoring. You need to create an automated system that will rate your leads based on their demographics, customer purchase, actions taken, and other various factors. Each lead will get points based on the interactions they had with your business. The leads that score the most points are the ones you need to focus on.

This is an excellent way to help your teams work better and more efficiently. You provide them with the right data.

Use chatbots to collect information

Adding a live chat option on your website is an excellent strategy. However, not everyone has enough employees to support that feature. What you can do instead is add an AI chatbot. This software is here to communicate with your clients and collect and give information. You can create a database of default questions and answers, and use it to set up an informational system. It can save you a lot of time, and answer the questions of your customers. If the chatbot cannot provide an answer, it should redirect the customer to a live person.

More trends will emerge

If you focus on these 2022 marketing automation trends, you have a high chance of improving the customer experience. The secret of success lies in business automation. With that in mind, take your time and set up these processes like explained. This is a long-term investment in your business, and it is worth the effort and money spent.

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