CRM software is a very important tool for any business, especially in the moving industry. It is a huge asset that improves your sales and marketing departments, makes customer communication better, and helps track and engage leads. However, it is important to understand that CRM changes every year. Technology is changing and customers have higher demands. With that in mind, it is crucial to take a look at the top CRM trends in 2022. You need to make sure your business can keep up with the increasing demands of the market!

AI as a part of CRM

An illustration of artificial intelligence.
AI software is opening many doors in all business industries.

Artificial intelligence has found its way into almost all industries. It is often present even without you knowing about it. When it comes to client relationship management software for moving companies, AI has a huge part in sales analytics. It is one of the key elements that helps track and score leads.

Social CRM

Social media platforms are probably the most used software apps today. They play a crucial role in people’s lives, both in their personal and professional plans. Because of how useful they are, businesses are looking for ways to implement social media in all spheres. Another very popular trend in 2022 is combining social media with CRM software. Since CRM collects lead data, social platforms are the perfect source of information.

Furthermore, a lot of companies use social media as a way to communicate with customers. Once you combine it with CRM, you can reach out to clients on their social media profiles.

CRM is becoming cheaper and easier to use

An illustration of a two people reviewing software costs.
When the software price goes down, the business revenue goes up.

The good news for everyone is that the price of CRM software is actually going down. Furthermore, because companies use CRM on a large scale, there is a lot of room for improvement. The system is becoming easier to implement, and more simple to use. That’s why we have more and more first-time users of CRM software in 2022.

Dump other software and move your business to CRM

A common pain point for many businesses is the need to use multiple software apps to get the functionalities they need. However, with CRM, the game completely changes. Because of the flexibility and simplicity of CRM software, we see a common trend where companies are reducing the number of tools they use, and fully switching to CRM.

Furthermore, there is a visible connection between sales and marketing teams, all thanks to CRM. If we talk about lead tracking software for movers, customer relationship management software brings marketing and sales teams together. The marketing team collects data about leads, starts with marketing campaigns, and collects leads. Once lead scoring is done, the leads are passed from the marketing team to the sales team. If you are using CRM, you can simply use the same database, and create permissions for the sales reps. There is no need to manage two different databases.

CRM is the key to business automation

The moving industry relies on using email marketing a lot. Furthermore, email communication is one of the most common ways of talking to clients. Luckily, CRM email automation for moving companies was very popular in the previous years, and that strand is still very active in 2022.

However, that’s not the only process that is being automated with the help of CRM. There are also chatbots for customer communication, as well as the automation of various workflows in the marketing and sales sectors. As a result, businesses are able to provide top-quality customer support 24/7.

Voice technology and CRM

Imagine giving voice commands to your CRM system, and getting customer data in a matter of seconds. There is no need to search client profiles. Voice technology is becoming more and more popular, not only as a part of CRM but with other technologies as well. With it, you can:

  • message team members;
  • contact clients;
  • update customer profiles;
  • search information;
  • send various notifications;

The business world is becoming more hectic, and it is a fantastic option if you can use your hands for doing one task and using your voice for doing other tasks.

CRM and IoT

An illustration showing an IoT network of devices connected to Cloud.
IoT technology is a fantastic way to implement smart devices in your sales and marketing processes via CRM.

Smart devices are now a part of homes, office spaces, cybersecurity, and even clothing. It is simply amazing to hear that 93% of businesses strive toward implementing IoT in their business processes. As a result, companies can connect CRM and IoT technologies, and monitor their leads in new, proactive ways.

CRM is not only for customer-facing teams

CRM was previously used by sales teams in 99% of cases. However, we already spoke about marketing teams using CRM data to build marketing campaigns. More and more teams are starting to see the benefit of having a very powerful database. The possibilities are endless, and that’s why this is one of the very popular CRM trends in 2022.

Popular CRM features

Three of the most basic CRM features are contact management, reminder or scheduler, and interaction tracking. While these basic features help your teams a lot, there are also more advanced features that are gaining in popularity. Some examples include sales and email automation, access to a central database, reporting and analytics, and the ability to create a customizable experience for your employees.

It is a fact that CRM is becoming more sophisticated. It is not a high-class software that slowly becomes the leader in customer management.

Consumers are expecting more, and that is affecting CRM trends in 2022

Perhaps one of the most important trends for 2022 is that consumers expect more. It is not a secret that businesses tend to spoil their customers. Once they are used to top-quality service, they can only ask for more. Because of that, CRM software is one of the best tools that will give your business enough information about your clients. That’s how you can make sure to get to know your clients, and go above and beyond when providing service.

Follow these CRM trends in 2022 and grow your business

While there are many other CRM trends in 2022, these are the most important ones to follow. Remember, focus on one thing at a time, and make sure to do it perfectly. CRM opens many doors, you just need to learn how to use it in the right way!

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