Viktor Micic is Product Manager at MoversTech CRM, where he drives product strategy and ongoing development — deciding what the platform builds next and how it fits the way moving companies actually operate. He works directly with movers to understand their workflows, gather feedback, and turn operational challenges on the ground into practical product improvements.
Viktor’s path to product started on the truck. While studying IT, he worked his way through college as a mover, learning first-hand how moving jobs really run before he ever built software for them. He went on to serve as Chief Technology Officer at Purple Heart Moving Group, where he designed and maintained the internal systems, automations, and custom software that kept daily operations and growth running.
That combination — hands-on moving experience, a technical foundation, and years building for the industry — shapes how he approaches product at MoversTech. Viktor focuses on software that reflects how moving companies work in practice: usable, automated, and built to scale, reducing manual work instead of adding complexity.
